Influencer FAQs
Influencer FAQs
The Crown Influencer Program is proud to work with a talented community to share our books with readers—you can learn more about it and sign up below!
We hope this page will be a resource as you consider joining our community. If you have additional questions that aren’t answered here, please contact us directly.
Join our program:
If you want to be considered for our program, you can set up a profile here.
How the program works:
Influencers in our community receive a monthly email featuring upcoming fiction and nonfiction adult titles, from which they may make three selections. Once the books are received, recipients can read and post about their choices.
Requirements to join:
Influencers must have an active Instagram, TikTok, or YouTube account and be based in the United States. We typically require influencers to have at least 5,000 followers on one public social media channel. If you have less than 5,000 followers, please make sure you have a profile set up within the Penguin Random House Community, and we will reach out to you when you do qualify or for other specific campaigns.
DEI commitments:
We are committed to creating an inclusive space within our influencer community. We value diversity and inclusion across all intersections of identity. We publish writers across different races, genders, ethnicities, abilities, and sexualities.
We strongly encourage BIPOC reviewers and reviewers from historically underrepresented communities to join our program.
Please note that we take your privacy seriously. We don’t require you to share information about your identity, nor do we store it. If you’d like to share that information voluntarily, we invite you to do so. You can also let us know if you have books or voices you’d like to prioritize on your platform.
Obligations to post:
You are under no obligation to post about the books you receive from us. While we hope you do share your reviews and thoughts on your channels, we get that life happens, and you can’t always consistently do so.
We won’t ever ask you to post specific messaging or post at a specific time. Paid campaigns have different requirements, which you can learn more about below.
If you share our books on your channels, please include one of the disclosure options below:
1) #gifted
2) @crownpublishing #partner (must be next to each other in the caption)
3) “Thank you Crown Publishing for the free copy!”
International requests:
Crown is a US-based publisher, so we are only able to provide copies of our books to influencers within the United States. If you are located internationally, we recommend you check with your local publisher. You can also reach out to InternationalPublicity@prh.com to check on the rights restrictions and availability of review copies on a title-by-title basis.
You can also learn more about our influencer program at PRH as a whole here.
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