Posts Tagged ‘Passionately Pink’

Press Release: Promise Me by Nancy G. Komen

September 10th, 2010



Contact: Tammy Blake

Director of Publicity, Crown Archetype

(212) 572.2542/

Contact: Rachel Rokicki

Crown Archetype Publicity


Contact: Sean Boyles

Crown Archetype Publicity



The founder and CEO of Susan G. Komen for the Cure® tells the moving and inspirational story of her transformation from bereaved sister to the undisputed leader of the ongoing international movement to end breast cancer.



By Nancy G. Brinker

Founder of Susan G. Komen for the Cure®

With Joni Rodgers

“A touching, inspiring look behind the scenes at the founding of one of the most famous nonprofit organizations in the world.” Kirkus Reviews

 “This is the story of what happens when a big heart meets an iron will.  Nancy Brinker will make you sit back in wonder.”  — Kelly Corrigan, bestselling author of Lift and The Middle Place

Growing up in postwar Peoria, Illinois, Suzy and Nancy Goodman were inseparable, with the elegantly poised Suzy serving as younger sister Nancy’s best friend and role model in the grand adventure of life. The Goodman sisters learned at an early age the importance of helping those in need. Charity became a common theme in their lives but so did breast cancer. In 1977, at the age of thirty-four, Suzy was diagnosed with the disease.  Three years later, having endured well-meaning but misinformed doctors, multiple surgeries, and several grueling courses of chemotherapy and radiation, she died.  In one of the sisters’ last conversations, Suzy begged Nancy to do something to stop the suffering:

“Promise me, Nanny,” she said. “Promise me you won’t let it go on like this.” 

Her heart broken, Nancy promised.  “I swear, Suzy.  Even if it takes the rest of my life.” At that moment, Susan G. Komen for the Cure was born.

 Published to coincide with the thirty-year anniversary of Nancy’s promise to Suzy, PROMISE ME (Crown Archetype, On-sale September 14, 2010; $25.99) is Nancy G. Brinker’s poignant memoir of unshakable commitment to her late sister, Susan G. Komen, and the phenomenal global impact that she has had in pursuing her life’s purpose: to end breast cancer.   Armed with only $200 and a shoebox filled with names, Nancy embarked on her quest to change the way the world thought about, spoke about, and treated breast cancer – a quest that took on added urgency when she herself was diagnosed with the disease in 1984.  Through it all, she was aided by her husband, Norman Brinker, whose dynamic approach to business became Nancy’s model for running her foundation which is arguably the most influential health advocacy organization in the world.   

 Susan G. Komen for the Cure has raised billions of dollars for research and has helped to increase the five-year survival rate for breast cancer from 74 percent in 1980 to 98 percent today. And just since 2005, more than 1.5 million people have participated in the iconic Susan G. Komen Race for the Cure®, a series of 5K runs/fitness walks that Brinker launched in Dallas in 1983 and that are currently held in more than 140 venues around the globe. SGK also managed to turn a simple pink ribbon into an internationally recognized icon of hope.

PROMISE ME weaves a host of other elements into the compelling story of Brinker’s personal and professional life, including:

  • an historical overview of breast cancer and its treatment, from ancient Egypt until now;
  • a timeline of major developments in breast cancer detection and treatment;
  • short, inspiring profiles of women who have survived breast cancer
  • a primer in advocacy and cause-marketing (a field virtually invented by Nancy Brinker);
  • an extensive list of resources for people living and dealing with breast cancer.

Nancy was luckier than Suzy: She survived breast cancer and went on to turn Susan G. Komen for the Cure into the most influential health charity in the world.  To date, SGK has contributed some $1.5 billion for cutting-edge research and community programs.   And, thanks to a sister’s love, a diagnosis of breast cancer is no longer a death sentence.

 # # #

About the Authors:

NANCY G. BRINKER is the founder and CEO of Susan G. Komen for the Cure. She has served as Ambassador to Hungary and White House Chief of Protocol and as Global Ambassador for Cancer Control for the World Health Organization. She has received the prestigious Mary Woodard Lasker Award for Public Service, the Trumpet Foundation’s President’s Award, the Independent Women’s Forum Barbara K. Olson Woman of Valor Award, the Forbes Trailblazer Award, the Ladies’ Home Journal 100 Most Important Women of the 20th Century, and the 2009 Presidential Medal of Freedom.

JONI RODGERS is a New York Times bestselling author whose own memoir of her struggle with non-Hodgkin’s lymphoma, Bald in the Land of Big Hair, was published in 2001.


By Nancy G. Brinker with Joni Rodgers

Crown Archetype

September 14, 2010 • $25.99

978-0-307-7182-9• Hardcover• 18 Page 4 Color Insert


For more information regarding PROMISE ME or Nancy G. Brinker, please feel free to reach out to the following publicists in the Crown Archetype Publicity Department:


Tammy Blake

Director of Publicity, Crown Archetype



Rachel Rokicki

Crown Archetype Publicity



Sean Boyles

Crown Archetype Publicity


The Crown Publishing Group