Posts Tagged ‘connections’

Press Release: Click by Ori and Ram Brafman

June 28th, 2011

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Contact: Dennelle Catlett

Tel: 212-782-9486


“The Brafman brothers draw on a variety of sources to find the facts behind instant connections… Psychology and sociology click into place for an engaging, eye-opening read.” — Publishers Weekly

“A unique and compulsively readable look at unseen behavioral trends.” — Fortune


Bestselling authors Ori and Rom Brafman reveal how to accelerate more meaningful relationships of all kinds – from romance to corporate work teams.

­­­­­­­­­­CLICK: The Magic of Instant Connections

By Ori Brafman and Rom Brafman

Why do we click with some people and not others? Fully immerse ourselves in one activity, excluding everything going on around us? And have to fight to focus on something else?

 In The New York Times bestseller CLICK: The Magic of Instant Connections, now available in paperback from Crown Business, authors Ori Brafman and Rom Brafman show how we can accelerate more meaningful relationships in multiple areas of life, from romantic relationships to corporate work teams. Better yet, they explore what factors lead a person to become fully alive in a specific activity, from writing a novel to playing an instrument to finding oneself “in the zone” at a pickup basketball game. Their research reveals we can help foster the times we click with the world around us.

 Through captivating stories and pioneering research, the Brafmans help us discover how we can accelerate our ability to click. They look to cutting edge research in psychology, behavioral economics, neuroscience and sociology, taking readers on a story-driven journey. Readers encounter a wide range of first person accounts, including a police force hostage negotiator, casting agents for the television show “Law & Order”, the University of Florida Gators’ first NCAA basketball championship win, and a physicist duo whose close partnership led to the invention of the first electric microphone. The book even includes the story of the marriage between a man and woman – both named Kelly Hildebrand.

 What else did the Brafmans discover? Magic matters: When we click with another person or activity, the pleasure center in our brain rewards us. Most of us assume such moments happen only serendipitously but actually most of us have the ability to help facilitate or create such moments. Some individuals, they find, have an unusually strong ability to click with others – the Brafmans show how valuable these individuals can be to organizations as intermediaries and conduits of information. In the book, they distill the key components of clicking, including:

1.      The Surprising Power of Vulnerability. Our willingness to open up to others can deepen the quality of our relationships and make us more likely to connect with others.

2.      A Few Feet Make a Big Difference. Simply put, even the smallest distances that separate us from others play a major role in determining who we’re most likely to hit it off with.

 3.      Similarity Counts; Quantity Trumps Quality. It doesn’t matter whether what we share is a first name, a birthday, a region of the country or a rare fingerprint pattern—similarity can help to create an in-group dynamic that brings people together and increase the likelihood of creating a connection.

When these and other common accelerants are present to help us connect intimately with those around us, we are more likely to experience a sense of euphoria that leads us to perform at a higher level. We’re also more comfortable, more willing to be ourselves, more willing to be open and express disagreement in a way that can be worked out in a healthy fashion.

The implications of the Brafmans’ findings could influence everything from how we find a spouse, to how we interact with each other at work, to how to improve our careers to how to spark individual and team performance. In an eye-opening journey of self discovery, CLICK helps us understand how we can enrich our experiences in every facet of our lives.



Ori and Rom Brafman are authors of SWAY: The Irresistible Pull of Irrational Behavior which spent months on the New York Times bestseller list. Ori’s previous book The Starfish and the Spider won praise from USA Today, the Washington Post, Newsweek, BusinessWeek, and Fast Company. He holds a BA in peace and conflict studies from Berkeley and an MBA from Stanford Business School. He has appeared on ABC-TV’s “Nightline,” CNBC, and the Fox Business Network. Rom Brafman holds a Ph.D. in psychology and has won awards for his teaching of university courses. They live in the Bay Area. 

CLICK: The Magic of Instant Connections | By Ori Brafman and Rom Brafman

On-Sale: July 5, 2011 | Crown Business Paperback | 224 pages

ISBN: 978-0-385-52906-8 | Price: $14.00

 Also available as an eBook

The Crown Publishing Group