FOR IMMEDIATE RELEASE
Contact: Tammy Blake
Crown Archetype Publicity
The #1 International Bestselling Diet Book
to Debut in North America
Join Millions of People All Over the World Who Have Discovered the Secret to Permanent Weight Loss
THE DUKAN DIET
By Dr. Pierre Dukan
“This program is for those of you who have tried everything, who have lost weight often – too often – and who are looking for a way not just to lose weight, but more important, to maintain those hard-earned results and live comfortably with the body you want and deserve.”
Dr. Pierre Dukan, from the Preface
Originally published in France in 2000, The Dukan Diet swept across the country, championed by people who successfully lost weight following its unique four-phase regime. It has helped millions lose weight in France and has quickly gained popularity throughout the rest of Europe having has been adopted in twenty countries, including the United Kingdom, Poland, Korea and Brazil. All together, it has sold more than 3 million copes worldwide. Now, for the first time, the North American edition of THE DUKAN DIET (Crown Archetype, On-Sale April 19, 2011, Hardcover, $26.00) is available.
Devised by Dr. Pierre Dukan, a French medical doctor who has spent his thirty-five year career helping people to lose weight, the Dukan Diet rejects counting calories and promises
permanent weight loss while allowing adherents to eat as much as they like. The Dukan Diet is a high-protein, low fat, low cholesterol approach to weight loss that follows four steps: two steps to lose the weight and two steps to keep it off forever.
PHASE ONE: ATTACK
Once dieters have calculated their True Weight, a reasonable and healthy weight loss goal, they begin the Dukan Attack phase during which only lean, unlimited protein supplemented by a delicious oat bran galette are consumed. Dramatic and stunning weight loss is kick-started during this phase which lasts anywhere from two to seven days.
PHASE TWO: CRUISE
Dieters alternate days of pure protein with days of protein combined with vegetables until they gradually reach their True Weight.
PHASE THREE: CONSOLIDATION
During this time, dieters are more vulnerable because their body had a tendency to regain lost pounds. This phase of the diet is very precise to prevent the rebound effect, allowing unlimited protein and vegetables and re-introducing other foods, such as fruit, cheese and bread. Dieters are also allowed two portions of starches and two weekly celebration meals to stave off boredom. Dieters stay on this phase for 5 days for every pound lost
PHASE FOUR: PERMANENT STABILIZATION
By the time you reach this final, maintenance stage of the plan, you’ll return to eating whatever you want without regaining the weight – provided that they follow 3 simple rules including one day per week of unlimited lean protein for the rest of your life.
For each phase, THE DUKAN DIET offers clear, simple guidelines for long-term success as well as providing all the tools you need to succeed, including Dr. Dukan’s famous “100 Natural Foods” list, menu planners and more than sixty delicious, satisfying and easy-to-prepare recipes. You’ll never feel hungry and never have to count a single calorie. THE DUKAN DIET is the perfect diet for people who want fast weight loss that can be maintained without counting calories or weighing portions.
To coincide with the North American publication of THE DUKAN DIET, Pierre Dukan will launch the American version of his Dukan Coaching Site, a unique site that offers interactive and highly personalized feedback, a community of weight loss support, and recipes and diet tips from Dr. Dukan. This website, www.dukandiet.com will allow users to calculate their True Weight – one which they can both attain and maintain – and allows Dr. Dukan the ability to provide truly personalized on-line monitoring and interactive counseling via email.
ABOUT THE AUTHOR:
DR. PIERRE DUKAN is a French medical doctor with thirty-five years of experience in clinical nutrition. While he began his medical career specializing in neurology, Dr. Dukan discovered and refined his successful weight loss formula while working with his patients to adjust their diets. Since then, he has spent his career helping people lose weight and keep it off forever.
ABOUT THE BOOK:
THE DUKAN DIET
By Dr. Pierre Dukan
On-Sale Date: April 19. 2011
For more information on THE DUKAN DIET or to schedule your interview with Dr. Pierre Dukan, please contact Tammy Blake in the Crown Archetype publicity department at 212/572.2542 or Tblake@randomhouse.com