The Art of Being Persuasively Correct

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Greg Gutfeld is a bestselling author and the irreverent cohost of Fox News Channel’s The Five, and star of The Greg Gutfeld Show, whose smart, hilarious, and subversive commentary on American politics and society has helped firmly establish him as the clearheaded, caustic voice of reason—and comic relief—on Fox News Channel.

With HOW TO BE RIGHT: The Art of Being Persuasively Correct (Crown Forum, October 27, 2015), Gutfeld shares his strategies for winning any argument with the left, something that will be particularly handy as we enter the 2016 election cycle. It’s not enough to be right, these days—especially when you’re not left.

To survive, the right must learn how to express nonliberal principles as effectively as possible, and persuade others of their point of view. It is an art that demands patience, research, humor, understanding, creative thinking, learning from your opponent and even mimicking their tactics.

So what are some of the tactics that will take the right back toward fact-based debate and away from fact-free rhetoric, and maybe even convert a few undecideds in the process? Just to name a few:

Discard Your Outrage: Identify what really bugs you—not your political “side”— so you can chisel your disdain down to the handful of worthy talking points.

Outcompassion Them: The left’s primary argument is “you don’t care.” But you do. Show them that you care so much you can’t possibly agree with them.

Hijack Their Language: Liberals pervert language to recast their side as more appealing and to paint you as the villain. Learn to use their own strategy of reconfiguring language to suit your needs.

Find the Right’s Obama: Identify the fresh new voices who think Right but convince like the left.

Use Your Mom: Explain complex issues in a way your mom could understand. You’ll end up translating things from the complicated to the conversational while also remaining respectful.

In HOW TO BE RIGHT, Gutfeld gives readers the tools they’ll need to argue, influence, and convince their friends, family, and foes throughout the upcoming election cycle and beyond, strategies that have helped him keep a steady job—and out of prison—for almost three decades.

Have you ever wondered what makes conservatism right? If you’re a conservative, you should be able to answer this question. If you’re not a conservative, why should you think about becoming one? How To Be Right author Greg Gutfeld, explains:



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About the Author

Greg Gutfeld is a cohost of the hit show The Five and the host of The Greg Gutfeld Show on the Fox News Channel. He is the author of The Bible of Unspeakable Truths and the New York Times bestsellers The Joy of Hate and Not Cool. He contributes regularly to Breitbart.com. For more information on Greg Gutfeld, visit his site at www.ggutfeld.com.


The Crown Publishing Group