5 Essential Social Media Tips

Keith Ferrazzi shares his ideas for making the most of social media

Never Eat Alone


More Essential Social Media Strategies for Making Real Connections

Do you want to get ahead in life? Climb the ladder to personal success? The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins. Read on to learn his key lessons for using social media the right way.

1. Embrace Microcelebrity – Social media has made it so that you don’t have to be famous to millions in order to become truly influential—you only need to be known and admired by the core group you are trying to reach and help. Pick your niche and work it according to Ferrazzi’s principles, and you’ll be a superconnector before you know it.

 2. Tame the LinkedIn Beast – Taking a “shotgun” approach to making (and accepting) as many connections as possible is never a wise strategy, but especially so on the professional social network LinkedIn. Here, it is crucially important to cultivate a network based on meaningful connections only. The flipside is that LinkedIn offers the opportunity to make professional introductions—and mastering this feature is a fast track to Ferrazzi-level connection skills.

3. Don’t Become a “Like” Junkie – Facebook is the chocolate of the internet. Getting a “like” has been scientifically proven to trigger a dopamine rush, and this can literally lead to addiction. Do as Keith Ferrazzi does and make your social media rounds during periods when you couldn’t otherwise be doing your most productive work. Also, every now and then totally “unplug” for a day to focus on reading, writing and in-person connecting.

4. Be the Canary in the Mineshaft – Great ideas are contagious, and social media is a “hot zone” where you can catch a valuable case of the “information flu” if you approach it the right way. When you strategically place yourself in the flow of many streams of thought, you are certain to become a carrier of must-have knowledge. This not only helps you directly, it makes you a more valuable potential friend.

5. Make It All Matter by Learning and Doing – Ultimately, the number of friends or followers you have on social media counts for nothing by itself. If you’re not pulling them together into a community where knowledge is shared, accountability is expected, and collaboration is taking place, they’re just pixels on a screen. Get out and meet your social media connections in person, and always be on the lookout for ways you can help them achieve their goals.

Read a longer excerpt and buy the book here.

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The Crown Publishing Group