Press Release: Dylan’s Candy Bar by Dylan Lauren
FOR IMMEDIATE RELEASE
Jill Browning/Clarkson Potter Publicity
Ali Malizia/Rogers & Cowan
DYLAN’S CANDY BAR: UNWRAP YOUR SWEET LIFE
By Dylan Lauren
“To me, candy is more than an accessible everyday product we consume; candy is an artful masterpiece!” —Dylan Lauren
For anyone who has had the opportunity to experience Dylan’s Candy Bar, you know that simply entering one of these emporiums can awaken your inner child and make you feel, literally, “like a kid in a candy store.” In DYLAN’S CANDY BAR: Unwrap Your Sweet Life (Clarkson Potter; on sale October 5, 2010), Dylan Lauren elevates candy to more than just an everyday treat. With surprises on every page and stunning four-color, Pop Art–inspired photographs throughout, Dylan’s tribute to candy will encourage readers to discover the magic behind the seemingly familiar world of candy.
DYLAN’S CANDY BAR features mouthwatering candy recipes and inventive candy craft ideas that will appeal to the young at heart, the candy enthusiast, the fashionista, the Pop Art aficionado . . . and anyone interested in living the sweet life.
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Sprinkled throughout with candy history, trivia, and fun facts, and organized by events and holidays—including birthdays, baby showers, weddings, Easter, Christmas, and Halloween—DYLAN’S CANDY BAR shows how to use classic candies that have been around for decades in innovative ways that will entertain and amaze. Dylan shares wonderfully creative ideas on how to pop the question with candy, host a chocolate-themed movie marathon for single friends on Valentine’s Day, and give birthstone-themed goody bags of candy at a birthday party!
Throughout Dylan’s life, candy has served as an inspiration, and her readers will be provided a peek inside her life through personal anecdotes, memories, and photos, all of which led her to create Dylan’s Candy Bar.
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Dylan Lauren, known to many as the Candy Queen, is the founder and CEO of Dylan’s Candy Bar. Her stores in New York City, East Hampton, Roosevelt Field, Houston, and Orlando are the most original candy emporiums on the planet, featuring unique candy from around the world and decades past. As the daughter of legendary fashion icon Ralph Lauren and author Ricky Lauren, Dylan was immersed at an early age in design, art, and fashion. After graduating from Duke University with a major in art history, she traveled the globe in search of the world’s most exciting confectionery creations. By 2001, she realized her childhood dream by opening her first candy store, which was inspired by Willy Wonka and the Chocolate Factory. Dylan Lauren and her “candy-centric” tips for living the sweet life are often featured in press across the country. She shares entertaining, decorating, and gift-giving ideas for holidays and other special occasions with her chic and colorful signature style.
MORE ON DYLAN’S CANDY BAR:
Renowned for merging the worlds of art, fashion, and pop culture with candy, Dylan’s Candy Bar is the largest, state-of-the-art sweets emporium. Dylan’s Candy Bar is not your average “candy store,” as it’s home to more than 7,000 candies from around the world, making it the most popular destination for the ultimate sugar rush experience. Dylan’s Candy Bar features candy-inspired fashion, a café serving delicious baked treats, and gourmet ice cream, as well as a party room and candy-cocktail bar. Giant Pop Art installations of oversized candy adorn the store and transport visitors to a modern day Candy Land, awakening the creative spirit and inner child in everyone.
Dylan’s Candy Bar stores are currently located in New York City, East Hampton, Roosevelt Field, Orlando, and Houston; her candy is also available in prestigious wholesale venues around the globe. Dylan’s Candy Bar plans to continue expanding to major cosmopolitan cities in the U.S. and worldwide. For more information, please visit www.DylansCandyBar.com or www.facebook.com/DylansCandy.
ABOUT THE BOOK
DYLAN’S CANDY BAR: Unwrap Your Sweet Life
By Dylan Lauren with Sheryl Berk
On Sale: October 5, 2010 • ISBN 978-0-307-45182-8 • Price: $35.00
For more information on the book and Dylan Lauren, please contact:
Jill Browning, Senior Publicist at Crown, 212-572-6182 or email@example.com or
Ali Malizia at Rogers & Cowan at 212-445-8485 or firstname.lastname@example.org.