Press Release: Full-Color Illustrated Digital Cookbook: Martha Stewart’s Everyday Food
Clarkson Potter/Publishers Releases
Its First Full-Color Illustrated Digital Cookbook:
Martha Stewart’s Everyday Food: Fresh Flavor Fast
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(July 1, 2010—New York, NY) — Lauren Shakely, Senior Vice President, Publisher, Clarkson Potter/Publishers, and Philip Patrick, Vice President, Publisher, Crown Digital Group, today announced the release of Clarkson Potter/Publisher’s first full-color illustrated cookbook available in digital format: Martha Stewart’s Everyday Food: Fresh Flavor Fast, 250 Easy, Delicious Recipes for Any Time of Day.
The New York Times bestselling cookbook Everyday Food: Fresh Flavor Fast was first published in paperback in February 2010 and has 250,000 copies in print. The digital edition will now be available in the U.S. and Canada wherever Random House e-books are sold. The beautiful photographs are optimized for full-color e-readers, however images will also appear on black-and-white devices.
Martha Stewart, Founder of Martha Stewart Living Omnimedia, stated: “Cookbooks lend themselves very well to e-readers. The digital edition of Everyday Food: Fresh Flavor Fast is a useful complement to the print version of the book. Home cooks are now able to access all 250 delicious, easy-to-prepare recipes quickly and easily in whatever format they choose.”
“Martha Stewart and Clarkson Potter have enjoyed nearly 30 years of collaboration and it is very exciting to begin this new chapter together,” said Shakely. “Martha’s Everyday Food cookbooks have been so enormously popular and Martha herself is a cornerstone of Clarkson Potter, so this seemed the perfect choice to begin our illustrated digital program.”
Philip Patrick continued, “We are thrilled to start our full-color digital cookbook publishing program with such a beautiful and timely cookbook. We look forward to publishing more of our illustrated bestsellers for e-readers.”
Everyday Food: Fresh Flavor Fast features 250 economical, flavorful, and healthful Everyday Food magazine recipes, organized by meal and category. Accompanied by stunning photographs, the recipes are quick and simple to prepare and filled with fresh, accessible ingredients. The book is the follow-up to the bestselling Everyday Food: Great Food Fast, which was released in March 2007 and has 670,000 copies in print.
Recipes are also brought to life via Everyday Food on PBS stations nationwide – check local listings. Now in its 6th season, the weekly television series is one of the top-rated cooking shows on PBS. Each half-hour episode is designed to provide solutions to the challenges of everyday cooking and includes easy-to-make recipes along with smart tips and kitchen techniques. Seasons 1-4 of the show will air on Hallmark Channel beginning this September. Thousands of Everyday Food recipes are also available via “Martha’s Everyday Food” App in the App store for the iPad, iPhone, and iTouch.
Clarkson Potter/Publishers and Crown Digital are imprints of The Crown Publishing Group at Random House, Inc. The parent company of Random House, Inc. is Bertelsmann AG.
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Everyday Food: Fresh Flavor Fast eBook
250 Easy, Delicious Recipes for Any Time of Day
From the Kitchens of Martha Stewart Living
ISBN: 978-0-307-75791-3
7/1/10
$24.99
Crown; Clarkson Potter
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About Martha Stewart Living Omnimedia, Inc. Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company’s flagship publication, Martha Stewart Living, periodic special issues, and books. The marthastewart.com website provides consumers with instant access to MSLO’s multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, The Martha Stewart Show, and Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy’s, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse’s media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
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PUBLICITY CONTACTS:
Kate Tyler, Clarkson Potter
212/572-2551, ktyler@randomhouse.com
Katie Goldberg, Martha Stewart Living Omnimedia
212/827-8392, kgoldberg@marthastewart.com
Nicole Sutliff, Susan Magrino Agency
212/957-3005 ext. 244, nicole@smapr.com
• Download this press release here: Press Release: Martha Stewart’s Everyday Food: Fresh Flavor Fast. (Scribd.com)
