Posts Tagged ‘first lady michelle obama’

First Lady Michelle Obama’s 2012 Crown Publication

March 16th, 2011

FIRST LADY MICHELLE OBAMA TO AUTHOR BOOK FOR SPRING 2012 PUBLICATION BY CROWN

Mrs. Obama Will Tell the Story of Her White House Kitchen Garden and Celebrate the Benefits of Community, School, and Urban Gardens and Fresh, Locally Grown Food For Families and Communities

New York, NY (March 16, 2011)First Lady Michelle Obama has reached agreement with the Crown Publishing Group at Random House, Inc. to author a book scheduled for publication in April 2012. In her book, Mrs. Obama will tell the story of the garden she has established on the South Lawn of the White House and explore how improved access to fresh, locally grown food can promote healthier eating habits for families and communities.

As yet untitled, Mrs. Obama’s book will be published as a beautifully illustrated four-color hardcover, including photographs of the White House garden throughout the seasons, as well as of other community, urban, and school gardens around the country. A standard e-book as well as an enhanced e-book edition, featuring additional multimedia content and resources for readers, will be issued simultaneously.

Mrs. Obama accepted no advance for the book and will donate all proceeds to a charity or charities to be named later. Random House, Inc. will also make a donation to an appropriate charity to be named later.

Maya Mavjee, President & Publisher, Crown Publishing Group, acquired world, first and second serial, and e-book rights from Robert B. Barnett of Williams & Connolly, who represented Mrs. Obama. Tina Constable, Senior Vice President, Publisher, Crown Archetype, will oversee publication of the book, working in close collaboration with Lauren Shakely, Senior Vice President, Publisher, Clarkson Potter.

In her own words, Mrs. Obama will describe how her daughters Sasha and Malia were catalysts for change in her own family’s eating behavior, which inspired Mrs. Obama to plant an edible garden on the South Lawn – the first since Eleanor Roosevelt’s “Victory Garden” planted during World War II. The book will be inspirational and instructive and will provide ideas and resources for readers to get involved in the movement to create community, school, and urban gardens, support local farmers’ markets, and make small lifestyle changes to achieve big health results. Mrs. Obama will also share some of her family’s favorite healthy recipes.

Since entering the White House, Mrs. Obama has emerged as a passionate advocate for healthful eating and exercise.  In February 2010 she launched Let’s Move!, a nationwide initiative to address the epidemic of childhood obesity by empowering parents and caregivers with information, improving food quality in schools, increasing access to healthy, affordable food, and encouraging increased physical activity. Let’s Move! was inspired in part by Mrs. Obama’s experience starting the White House Kitchen Garden in March 2009.  She broke ground on a 1,100 square foot plot with the help of 23 fifth-grade students from the Bancroft Elementary School in Washington, D.C.  The garden, which cost less than $200 to start, has produced more than 2,000 pounds of fresh fruit and vegetables that have been incorporated into formal White House dinners and desserts and Obama family dinners.  The remaining produce has been donated to Miriam’s Kitchen, a D.C. area food shelter. The White House Kitchen Garden has encouraged national and international interest in the dietary benefits of locally grown, nutritious food.

“We are honored to publish Mrs. Obama’s book, which will empower and encourage all Americans to choose more nutritious, delicious, and locally grown items for their families and their communities,” said Maya Mavjee.

Crown is also the publisher of President Barack Obama’s two national bestselling memoirs, Dreams from My Father and The Audacity of Hope.

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Contact: David Drake
212-782-9001
ddrake@randomhouse.com
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